Page 41 - Risk Taking News Today : Breaking News, Live Updates & Top Stories | Vimarsana

It's very different, actually, to what we were talking about with the traitors and about understanding ideas. i always look for ideas and like ideas that make me feel a little bit scared, usually because they're things that i hopefully haven't seen before... but do your clients, do brands feel as enthusiastic about being scared as you do? yes, it's often different and it's where lots of our interesting debates happen. but i think that it has been a time for caution, certainly over the last year, understandably so. but i think that the brands... dino mentioned it earlier — you have to cut thr...

Seeing some, i don't know, how shall i say, some less powerful influence. so we've looked at a number of different elements of the advertising experience — from benjamin's point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. i'd also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a few years ago, which, for those of you listening, if you didn't see it, saw someone, in theory, f...

So, we've looked at a number of different elements of the advertising experience — from benjamin's point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. i'd also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a few years ago, which, for those of you listening, if you didn't see it, saw someone, in theory, from tango challenging a french exchange student to a fight on the cliffs ...

Seeing some, i don't know, how shall i say, some less powerful influence. so we've looked at a number of different elements of the advertising experience — from benjamin's point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. i'd also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a few years ago, which, for those of you listening, if you didn't see it, saw someone, in theory, f...

You in the first place. if they don't notice you... they don't really care about brands and they don't really care about advertising, and so you have to get their attention. if you don't get their attention, then everything else is immaterial. so i think there has to be a degree of risk—taking... risk—taking's the wrong word. there has to be an attention to really getting people's attention... if i can say... yeah, of course you can. ..our biggest period - of the year isn't actually christmas, it's pride, because obviously. we're lgbtq+ focused. then, all the brands- are trying to reach an...