Page 42 - Risk Taking News Today : Breaking News, Live Updates & Top Stories | Vimarsana

And so you have to get their attention. if you don't get their attention, then everything else is immaterial. so, i think there has to be a degree of risk—taking... risk—taking's the wrong word. there has to be an attention to really getting people's attention... .f . samy — yeah, of course you can. ..our biggest period - of the year isn't actually christmas, it's pride, because obviously. we're lgbtq+ focused. then, all the brands- are trying to reach and talk to the lgbtq+ community. and what we're having to do is to work with agencies - and brands, to help them - think about something...

People have to notice you in the first place. if they don't notice you... they don't really care about brands and they don't really care about advertising, and so you have to get their attention. if you don't get their attention, then everything else is immaterial. so i think there has to be a degree of risk—taking... risk—taking's the wrong word. there has to be an attention to really getting people's attention... .f . samy — yeah, of course you can. ..our biggest period - of the year isn't actually christmas, it's pride, because obviously. we're lgbtq+ focused. then, all the brands- ar...

And i think the traditional influencer model is certainly seeing some, i don't know, how shall i say, some less powerful influence. so we've looked at a number of different elements of the advertising experience — from benjamin's point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. i'd also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a few years ago, which, for those of you ...

You in the first place. if they don't notice you... they don't really care about brands and they don't really care about advertising, and so you have to get their attention. if you don't get their attention, then everything else is immaterial. so i think there has to be a degree of risk—taking... risk—taking's the wrong word. there has to be an attention to really getting people's attention... if i can say... yeah, of course you can. ..our biggest period of the year isn't actually christmas, - it's pride, because obviously we're lgbtq+ focused. - then, all the brands- are trying to reach a...

If they don't notice you... they don't really care about brands and they don't really care about advertising, and so you have to get their attention. if you don't get their attention, then everything else is immaterial. so i think there has to be a degree of risk—taking... risk—taking's the wrong word. there has to be an attention to really getting people's attention... if i can say... yeah, of course you can. ..our biggest period - of the year isn't actually christmas, it's pride, because obviously. we're lgbtq+ focused. then, all the brands- are trying to reach and talk to the lgbtq+ com...