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for killing a member of the security forces during nationwide protests against the government last year. they said they'd been tortured into making false confessions. now on bbc news, the media show. welcome to the media show. in a minute, we're going to talk about the christmas period and what it taught us about advertising, both about what ads are working and where companies are wanting to spend their money. we'll also talk to stephen lambert from studio lambert, which made the runaway hit for the bbc, the traitors. but before we do all of that, let's talk about channel 4 privatisa...

working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. let's start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, it's obviously been a difficult time. so, the run—up to christmas is traditionally when a vast majority of our clients make considerable amounts of their revenue. certainly, the retailers rely on that time. but obviously it was approached with some degree of caution for lots of r...

And so you have to get their attention. if you don't get their attention, then everything else is immaterial. so, i think there has to be a degree of risk—taking... risk—taking's the wrong word. there has to be an attention to really getting people's attention... .f . samy — yeah, of course you can. ..our biggest period - of the year isn't actually christmas, it's pride, because obviously. we're lgbtq+ focused. then, all the brands- are trying to reach and talk to the lgbtq+ community. and what we're having to do is to work with agencies - and brands, to help them - think about something...

People have to notice you in the first place. if they don't notice you... they don't really care about brands and they don't really care about advertising, and so you have to get their attention. if you don't get their attention, then everything else is immaterial. so i think there has to be a degree of risk—taking... risk—taking's the wrong word. there has to be an attention to really getting people's attention... .f . samy — yeah, of course you can. ..our biggest period - of the year isn't actually christmas, it's pride, because obviously. we're lgbtq+ focused. then, all the brands- ar...

A lot of villages that are like this village but they just nobody goes to them you know writes a crazy could and i understand that now you all one of the honorary residents exactly yes i have a little passport. yes souvenir shop and i actually gave it to me but you can actually also buy it for two euro fifty for you want to buy they go for free so hey amy yeah. my taxes. as an honorary citizen yes i'm exempt from that or i am on a more serious note i mean could we say that this place is emblematic of a separatist movement that we've seen around the world in various places i've seen the lot of ...