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March 12, 2021 11:05 Ahead of the season launch next week, the AFL is building a sense of community around the game, highlighting footy fanatics’ love of the game. Set to INXS’ six-time platinum track ‘Kick’ cut with classic AFL commentary, the campaign features star players and backyard legends living the dream moment of kicking the winning goal after the siren.   Seeking to showcase the diversity of footy families across the country, fan footage was gathered of Australians playing the game on backyards, local football ovals and beaches. ADVERTISEMENT The campaign, from Clemenger ...

March 12 2021, 11:50 am | BY Ricki Green | 18 Comments The AFL has released its 2021 Toyota AFL Premiership season launch campaign, ‘This Is Us’, which celebrates the games unique ability to bring people together, created by AFL Media, Clemenger BBDO Melbourne and MOFA.   ‘This Is Us’ taps into the heroic footy moment every young fan dreams of kicking the winning goal after the siren. The campaign features fans from local community football clubs, Auskick and AFL club members who have recreated their own magical moments, showcasing a diverse range of footy families across Aust...