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Influencer Marketing: India's creator economy is thriving, with 2.5-3.5 million creators predominantly engaging on platforms such as Instagram and YouTube. Notably, between 110-170K creators on YouTube are actively monetizing their content, solidifying its position as the leading platform for creator monetization in India.
E-commerce Leads in Influencer Marketing Spending with 27 Percent, Followed by FMCG: Kofluence Influencer Marketing Report 2024
Kofluence Indias leading Social Media Influencer MarketingTech platform proudly announces the release of its annual benchmarking report Decoding Influence The 2024 Influencer Marketing Report.
India has roughly 25-35 lakh content creators, of which about 1,50,000 are able to monetise their content. While more Indians are becoming influencers, it is still not a full-time job for many. Hence, Indian influencers put in fewer hours compared to their global counterparts.
The report features insights from industry leaders representing top brands such as Domino's, Swiggy Instamart, Flipkart, Meesho and others.