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Middle schoolers is their friends. not strangers. not kids from a rival click. their biggest source of pain is from those closest to them. 360's other expert dr. robert faris calls all of this social combat. >> to play the popularity game effectively, some kids believe they need to engage in some hard ball. and i think they do things deliberately to make their rivals in particular who are often their friends feel pretty bad. >> those bad feelings that humiliation which comes from bullying and social combat is only intensified on social media where everyone is watching all the time. in fact, ou...

Devastating. they also view it as all or nothing. you're popular, in, cool. or you're nothing. you're trash. you're left out. you're excluded. they feel like it will last forever. >> do people ever post photos to make people feel left out on purpose? yes, that actually happens a lot. >> nearly half of the teens in this study said they felt purposely excluded by friends online. it's often many of those same kids that retaliate. more than one-third in this study admitted they purposely exclude others as well. >> it's really powerful form of aggression because it's so subtle that it's considered ...

You're trash. you're left out. you're excluded and feel like it will last forever. >> do people ever post photos to make people feel left out on purpose? >> yes. that actually happens a lot. >> nearly half of the teens in this study said they felt purposely excluded by friends online but often many of those same kids that retaliate, more than one-third in this study admitted they purposely exclude others, as well. >> it's a really powerful form of aggression because it's so subtle that it's considered bad form to respond. so lots of kids have experienced the pain of it. many who do it are doin...