Walmart shopping for new ad agency
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification. Walmart's CEO Doug McMillon. REUTERS/Jonathan Ernst Walmart is shopping for a new agency to handle its US ad-buying business. The development could be a big hit to advertising giant WPP, which has had the business for four years. It also comes as Walmart bulks up its own ad business to compete with Amazon, Google, and Facebook. Walmart, one of the biggest advertisers, is looking for a new ad agency in what could be a hi...
Source: businessinsider.com