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To top $300 million, but then a draft kings' employee is accused of using insider information to the win $350,000 on rival site fan duel, and then he is cleared of wrongdoing after an internal site, but that leading to the need for a regulation. and then disney, a definition of a block bbuster redefined. the "star wars" the force awakens it is seen by millions of people on espn's "monday night football." >> it is true, all of it. >> fans of all ages going wild for merchandise. and then invading the box office. disney's $4 billion bet on the lucas film franchise which it bought in 2012 seems ...

You've likely seen their ads. this all started when an employee won $350,000 on a rival site. that one's called fan duel after he released data that could have been helpful in crafting a lineup. draft king says he did not have an advantage and since the story broke, both draft kings and fan duel have banned employees from contests. nbc's parent group are among the investors in fan duel. joining me now is brent from "usa today." it appears we're in the early stages of this inquiry, but how could this affect the companies and cust ners? as a full blitz across television these days. ads said hey,...

Game around these corporations. if they come up dirty, a lot of fans are going to be really angry and the government as you mentioned is already taking a very close look. >> yeah, and one of the things that these both of these companies have to do it would seem to me at the very least, they have to show demonstrably to the people that pay for their services that their own employees aren't essentially using hair information to play. they need to release data are your employees essentially the people that are making a killing on the other rival site? >> and the last point, look, this is not a ga...

Companies have to do it would seem to me at the very least, they have to show demonstrably to the people that pay for their services that their own employees aren't essentially using hair information to play. they need to release data are your employees essentially the people that are making a killing on the other rival site? >> and the last point, look, this is not a game of skill. poker requires more skill than doing this. you're just betting on which player might have a good week when a lot of other people are betting on the same player. you're hoping for market inefficiency. calling this a...

Using their information to play. they need to release data are your employees essentially the people that are making a killing on the other rival site? >> and the last point, look, this is not a game of skill. poker requires more skill than doing this. you're just betting on which player might have a good week when a lot of other people are betting on the same player. you're hoping for market inefficiency. calling this a game of skill is like calling a hot dog vegetarian because nobody knows the content of the meat. >> appreciate it, man. >> thank you. and that is "all in" for this even. the...