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WIRED Brand Lab | Even by the standards of startups in the technology-obsessed Middle East, the growth of Buy Now, Pay Later (BNPL) provider Tamara has exceeded all expectations.
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RIYADH: Buy-now-pay-later (BNPL) platform Tamara has secured funding of $110 million and plans to use the new cash injection to expand its operations across the GCC. The largest Series A funding ever in the Middle East and North Africa (MENA), the news comes just six months after Riyadh-based Tamara launched in September last year. Founded by entrepreneur Abdulmajeed Alsukhan and his partners Turki Bin Zarah and Abdulmohsen Albabtain, Tamara was the first BNPL firm to be part of the Saudi Central Bank’s Sandbox fintech development program. Tamara allows shoppers to purchase goods and servic...