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The first step to CRM success is to develop a complete CRM communications strategy. It is a good idea to draft the strategy when the system is first being planned. Continue developing this draft through deployment and even after it is launched to encourage adoption.
When implementing a CRM, challenges can arise that hinder CRM success. Respected researchers suggest that up to 70% of CRM implementations may fail to meet expectations. Despite high failure rates, it’s possible to position yourself and your organization for CRM success.