UAE telecom firm announces new biodegradable SIM cards
Company said it would “progressively” phase out single-use plastic SIM cards.
Source: khaleejtimes.com
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Virgin Mobile UAE urges collaborative approach to climate change with launch of carbon offsetting app initiative
Brand aims to be Carbon Negative in 2022
Source: khaleejtimes.com
Marketing leaders support UAE's growth vision
The fifth annual The Marketing Society conference took place last week at Marketing Mania, Gitex, where key industry figures discussed how marketing can spearhead long-term business and economic growth in the region.
Source: tradearabia.com
Virgin Mobile UAE partners with Merkle
DUBAI: Digital mobile brand Virgin Mobile has appointed technology and data-driven customer experience management company Merkle to manage its performance media. Merkle’s remit for Virgin Mobile is to build and activate a performance strategy that helps increase brand awareness, improve consumer engagement, and build long-lasting personalized relationships with consumers in the UAE. Rob Beswick, managing director at Virgin Mobile UAE, said: “To ensure that we make a meaningful impact on our audiences, we needed a partner who clearly understood our vision for the mobile segment in the UAE ...
Source: arabnews.com