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His personal approval. unlike no other ceo in the technology segment or most other segments, he took a personal interest in the products and to a large extent that's why apple didn't have too many of them. it actually had a very small number of products because each one had to be blessed by its ceo. even the image that apple portrayed to the world was largely crafted by steve jobs, personally, as was most of the relationships that resided around him. he was unique in the segment. >> rob, tim cook, the new head of apple, had the misfortune yesterday, i guess, of having to take the stage with th...

Extraordinary a dream that was when he was working in his garage. >> yeah, that's correct. it really was a rags to riches story. he was an orphan and adopted as a child. he explored what many of us explored as we were growing up including traveling india by barefoot which almost killed him. the -- he came to be a power and an icon both by virtue of his unique vision and kind of his unique charisma. he was able to retransform himself after being fired from apple and come back and actually save the company he helped create. raising it to levels that it wasn't even close to when it was initially ...

A statement from apple's board of directors reads, "we are deeply saddened to announce that steve jobs passed away today. steve's brilliance, passion and energy were the sources of countless innovations that enrich and improve all of our lives. the world is immeasurably better because of steve. his greatest love was for his wife, lauren and his family. our hearts go out to him and all touched by his extraordinary gifts." joining me by phone, veteran of the industry, technology analyst, rob enderly. thanks for joining me tonight. >> my pleasure. thank you for having me. >> rob, when i read thos...