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Consumers are scouring the internet for online deals as they begin to cap off the five-day post-Thanksgiving shopping bonanza with Cyber Monday.
A rush of deep discounts and the growth of flexible payment options were the drivers behind $9.8 billion in online sales in the U.S. on Black Friday -- a record figure for the day. According to Adobe Analytics, sales were up by 7.5% on last year's numbers (you can see those here). Sales easily surpassed Thanksgiving figures and growth rate, as well as Adobe's own predictions for the day.
Black Friday sales in 2023 has surpassed all expectations, clocking a record breaking $9.8 billion U.S. online sales. Here are more stats.
Cyber Monday, as the first Monday after the Thanksgiving holiday has become known as merchants step up online promotions, is set to be the biggest online shopping day of the year in the United States.
Online sales touched $5.6 billion on Thanksgiving Day in the US, an increase of 5.5 percent According to Adobe Analytics.