Advertisers, TV Networks Go to Battle Over Streaming Ad Rates
Advertisers, TV Networks Go to Battle Over Streaming Ad Rates Brian Steinberg, provided by FacebookTwitterEmail Rob Master loves the idea of putting commercials into new Hollywood streaming hubs like Peacock, HBO Max and Paramount Plus. But he’s not so enchanted with the costs being demanded by the media companies that own the sites. NBCUniversal, WarnerMedia and others are seeking a premium from sponsors eager to attach their ads to streaming shows. “There is a challenge they are going to face with advertisers, ourselves included, that they need to sort out,” says Master, vice preside...
Source: lmtonline.com