Asia's Olympic star rises on record medal haul and viewership
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Source: newsonjapan.com
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No schmoozing for Olympic corporate sponsors this time
No schmoozing for Olympic corporate sponsors this time Today 06:12 am JST Today | 06:38 am JST NEW YORK Screaming fans won't be the only thing missing from this year's Olympic Games in Tokyo. Behind the scenes, there won't much schmoozing for corporate sponsors either, thanks to the pandemic. The corporate sponsorship program has been a key part of the Olympic experience since it began in 1985. More than a dozen or so names like Coca-Cola and Proctor & Gamble pay millions of dollars in each four-year cycle on sponsorship and marketing programs that includes wining and dinin...
Source: japantoday.com