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The weight pushes it forward even though it's up a slope. >> rob steiner with advertising agen agency wyden and kennedy was there when it all came together. >> my personal favorite was the wind screen wipers. they look quite messy. one of our jobs in the commercial was to talk about product specifications. one of the product specifications of this particular honda accord was it had rain sensitive wind screen wipers. >> they use the rain and it becomes the creepy sci-fi creature. you feel bad for the wipers that are disemboweled. >> so the wipers worked, the tires rolled up, the cog actually se...

>> rob steiner with advertising agency widen in kennedy was there when it all came together. >> my personal favorite was the windscreen wipers. they look quite messy. one of our jobs in the commercial was to talk about product specifications. one of the product specifications of this particular honda accord was that it had rain sensitive windscreen wipers. >> they use the rain and it becomes the creepy sci-fi creature. you feel bad for the wipers that are disemboweled. >> so the windshield wipers worked, the tires rolled up, the cog actually set the actions in motion. but did it all happen in ...

Uk. but it quickly goes viral around the world. >> the different parts of the car are rolling or flipping or hitting the next thing and triggering the windshield wipers or muffler to roll. and it ends up unlocking the whole car coming down the ramp. that's the product they're selling. >> but did this happen for real? or is this another case of computer generated effects? this one may surprise you. amazingly, this whole sequence actually happened. even the tires going uphill. >> people often ask how the tires go up the slope. it's incredibly simple. the tire is here and there's a weight here. s...

Even though it's up a slope. >> rob steiner with widen in kennedy was there when it all came together. >> my personal favorite was the wind screen wipers. they look quite messy. one of our jobs in the commercial was to talk about product specifications. one of the product specifications of this particular honda accord was it had rain sensitive wind screen wipers. >> they use the rain and it becomes the creepy sci-fi creature. you feel bad for the wipers that are disem boweled. >> so the wipers worked, the tires rolled up, the cog actually set the actions in motion. but did it all happen in one...

This one may surprise you. amazingly, this whole sequence actually happened, even the tires going uphill. >> people have asked about how the tires go up the slope. and it's incredibly simple. the tire is here, and there is a weight here. as soon as the motion, the weight pushes it forward, even though it's up a slope. >> rob steiner with advertising agency wieden and kennedy was there when it all came together. >> my personal favorite was the wind screen wipers. they look quite messy. one of our jobs in the commercial was to talk about product specifications. and one of the product specificati...