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REVIEW: @AirMOVIE is iconic. Affleck, Damon, Davis, Bateman, Wayans, Tucker lead an all-star cast telling the story behind the story the most epic sponsorship in sports marketing.
Air tells the story of how a Nike employee convinced the company to build a shoe around Michael Jordan. CBC's Eli Glasner says if you don't mind cheering for Nike, the snappy story works best when Matt Damon and Ben Affleck share the screen.
Affleck’s dramatisation of the bid to get Jordan to endorse Nike’s radical new sneaker almost ignores the most compelling character
A timeless underdog story of grit, dreams, and moxie.
Ben Affleck directs a movie that tries (and fails) to squeeze dramatic tension out of the origins of the Air Jordan. Matt Damon and Viola Davis star in this soulless dramatization.