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Mona celebrates its worst ever reviews in first ever integrated brand campaign via FINCH

Published: February 28, 2022

Despite owner David Walsh’s disdain for advertising, the Museum of Old and New Art (Mona) has today launched its first ever brand campaign for the highly divisive Tasmanian museum.

Source: campaignbrief.com

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River DerwentJames TurrellMona FomaDavid WalshMarina AbramovicKate MenziesRobbie BrammallAlexander RobertsCorey EsseJardin AndersonDaniel AitkenWim DelvoyeAlex RobertsDerek HendersonAlfredo JaarMatthew BarneyRobbie BrammalMuseum Of OldNew ArtWorst ReviewsNew SouthPunt RoadMarketing Manager