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July 2, 2021 8:47 Advertising Council Australia (ACA) has launched a new report on Australian advertising effectiveness, diving into the importance of ensuring ‘extra share of voice’ (EOSV) for advertisers and brands. The report, released by the ACA and created with ad executives Robert Brittain and Peter Field, as well as media science researcher Professor Karen Nelson-Field, found that brands which ensure ESOV find it drives stronger pricing effects and customer acquisition. The findings of the report were presented at the ACA’s ‘To ESOV and Beyond’ virtual event, presented in pa...

Timing of the rollout is not entirely in our hands We’re sorry, this service is currently unavailable. Please try again later. Dismiss April 13, 2021 — 12.02am Save Normal text size Credit: To submit a letter to The Age, email letters@theage.com.au. Please include your home address and telephone number. THE VACCINE Timing of the rollout is not entirely in our hands When any organisation sets up a process to achieve an objective (such as vaccine procurement and delivery) many issues help or hinder success. The first and most critical is some steps are totally under the process team�...