Scientists Need to Become Better Communicators, But It's Hard to Measure Whether Training Works
Scientists Need to Become Better Communicators, But It’s Hard to Measure Whether Training Works Organizations that train scientists have to do more than just ask participants in a class whether they learned anything The COVID-19 pandemic has underscored the need for scientists to excel at public communication. (Photo by Anna Moneymaker-Pool/Getty Images) Copy Link Science is essential to solving many of society’s biggest problems, but it doesn’t always find a receptive audience. Today, when curbing COVID-19 requires hundreds of millions of Americans to get vaccinated...