Scientists need to become better communicators, but it's hard to measure whether training works
Science is essential to solving many of society’s biggest problems, but it doesn’t always find a receptive audience. Today, when curbing COVID-19 requires hundreds of millions of Americans to get vaccinated, it’s more urgent than ever for scientists to be able to communicate effectively with the public. The challenge was clear long before the pandemic. Scientists began to realize they needed to do better at explaining their findings in the 1990s, after fossil fuel corporations and conservative politicians rejected evidence that the globe was warming at an alarming rate. In response, a r...
Source: theconversation.com