Snowman Enterprises celebrates 'togetherness' in winter roster with Royal Mint, British Red Cross, and Luna Cinema – Licensing.biz
688 Views The Penguin Random House company, Snowman Enterprises is weaving a central theme of ‘togetherness’ through all of its brand activations for The Snowman this winter, with a focus on bringing families together in celebration, even when they are separated by Covid-19 restrictions. High profile brand partnerships have been revisited including a licensing collaboration with The Royal Mint who recently launched a commemorative 50p coin design. The new design was created by Robin Shaw, lead animator on sequel The Snowman and The Snowdog , and features The Snowman hugging James,marked ...
Source: licensing.biz