Dan Gilbert's Rocket mortgage giant adds auto finance to its future e-commerce platform
Print Rocket Companies Inc., parent company of Detroit-based lending giant Rocket Mortgage, has partnered with AutoFi, a digital car sales and finance platform, to add finance offerings to its planned consumer-facing automotive retail marketplace. The future site, Rocket Auto, will feature vehicle inventory and connect customers directly to auto lender offerings. Rocket Companies would not say when the e-commerce site will launch. Rocket Auto currently serves as a white label call center for online used-car retailer Vroom and other vehicle retailers. "Rocket Companies is one of the most innov...