Admix raises $25M Series B to scale up in-game ads, and prep for Metaverse gaming – TechCrunch
Last year we covered adtech startup Admix’s $7 million Series A funding. The London-based company brings ads to games, e-sports, virtual reality and augmented reality. In-game advertising at scale, where advertisers can bid programmatically through traditional ad-buying platforms, rather than relying on an ad agency model, remains an enormous area, largely under-exploited. Today Admix is […]
Source: techcrunch.com