#BehindtheBrandManager: Meet Adam Deane of RocoMamas
Following on from RocoMamas' #EatingIsBelieving campaign, whereby digital testimonials were turned into out of home executions, RocoMamas decided to take this a step further with agency Retroviral in launching a TVC as a statement of its standpoint as a brand that strongly believes that what you see is what you should get... Can you tell us a bit about your career journey prior to your current role? My career has always revolved around the fraternity of marketing and creative inspiration. I spent the majority of my early career in sports marketing with the likes of SA Cricket and Discovery. ...
Source: bizcommunity.com