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NatureSweet is kicking off its “Snack Like a Champ” program to encourage consumers to incorporate NatureSweet snacking tomatoes into their Super Bowl spreads. From now until March 12, consumers who purchase NatureSweet products can upload a photo of their purchase receipt using the QR code under the label or by going to this link. Once the receipt is uploaded, they’ll qualify for a chance to win a Fanatics gift card and an opportunity to buy sports gear and memorabilia.

The Louisiana Sweet Potato Commission, coming off its 70th year of promoting the growers and produce professionals who provide people with delicious and nutritious sweet potatoes in the state, is looking forward to 2023.  In fact, leaders of the commission spent late January at the 61st National Convention of the U.S. Sweet Potato Council in Wilmington, NC, meeting with other experts about the best ways to help Louisiana growers and improve things for the entire industry.

International leaders in fresh produce, Vanguard International and RK Growers have entered into a strategic partnership to continue to grow their businesses globally. RK Growers will operate as Vanguard’s procurement office for all European produced products, and Vanguard will provide RK Growers marketing, sales and distribution into Asia.

Albertsons Cos. Inc. launched Sincerely Health, a digital health and wellness platform now accessible on 16 of its banners’ grocery app and websites, including Albertsons, Safeway, Vons, Shaw’s, Jewel-Osco, Acme and Tom Thumb. Backed by science, Sincerely Health is designed to help improve lives by connecting, educating, encouraging and rewarding customers on their health and wellness journey so they can make informed choices regarding food, physical activity, sleep and mindfulness.

Dollar sales of fresh Hass avocados rose during summer holidays as average sales price increased over 2021 holidays. ASP ranged from $1.62 at its highest point during Memorial Day week and softened to $1.23 per unit during the Labor Day holiday.