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Roku smart TVs have been popular for years, but Roku only handles the software side — TCL, Hisense, or other companies design the hardware and sell the final product. Roku now wants to try designing TVs, and has revealed its first lineup of Roku-made smart TVs at CES.
Roku launches its first in-house TVs at CES 2023 with the Roku Select and Roku Plus series.
Today, at CES 2023, Roku has announced two new lines of smart TVs with Roku built-in, obviously. These are all TVs built by Roku, similar to Amazon's
Roku is coming out with smart TVs that it's designing and making itself. If this is a new revenue channel, can somebody please pass the remote?
Roku is coming out with smart TVs that it's designing and making itself. If this is a new revenue channel, can somebody please pass the remote?