JAY-Z's MONOGRAM + 6 Rappers In The Weed Business — & The Buds They Sell
Los Angeles, CA – When JAY-Z, Hip Hop’s Mark Cuban, announces a new entrepreneurial venture, the rest of the industry takes notes. So, when it was announced in late October that the Marcy projects-bred rap legend was launching his own cannabis line, MONOGRAM, a partnership with the marijuana company Caliva, Hip Hop heads and weed enthusiasts alike were excited. Despite his stature, JAY-Z’s foray into the herb business is far from the first time the two cultures have mixed. Cannabis and Hip Hop have gone hand in hand since the genre’s birth in the 1970s. But it was over the past few y...