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This tax plan that he fully can't explain. i mean this is such a dark mentality. how important is it for the president to draw distinction between the candidates? >> the problem for the president is he's debating a piece of jell-o. so every time he tries to close on it, it wobbles into a new shape. is it his position on abortion? position on pro-life? that makes him a very difficult debate opponent if you think it's about engagement and everything we have heard from the romney side is they think it's about engagement. that's what they want to do. i think the president will take a different tac...

Their lives. >> howard, i opened the show tonight with what we call our cold open. i said does obama like you? and there's a lot of people who are going to see that ad and say, i'm in that picture somewhere. i'm a veteran, i'm this kind of person, i'm that kind of person. am i in that list of 47%? the answer, i guess, is yes. >> well, the flip side of what chuck was talking about in terms of the still existent enthusiasm gap on the obama side, on the romney side i think mitt romney has kind of maxed out on the people who are going to vote for him because they're against obama. mitt romney's ch...

Because minnesota is a swing state, but the media markets they're buying time in in minnesota they think overlap into wisconsin and parts of iowa. so it's a way to buy wisconsin and iowa on the cheap. they'll be buying time in minnesota, but they'll be seen in these swing state -- by the swing state voters in iowa and wisconsin, trying to get more bang for their advertising buck. bargain hunting makes sense if you're looking to get in on the 2012 campaign ad wars with this much time left. it also makes sense in terms of understanding how effective the dark money groups are going to be compared...

Minnesota, not necessarily because minnesota is a swing state, but the media markets they're buying time in in minnesota they think overlap into wisconsin and parts of iowa. so it's a way to buy wisconsin and iowa on the cheap. they'll be buying time in minnesota, but they'll be seen in these swing state -- by the swing state voters in iowa and wisconsin, trying to get more bang for their advertising buck. bargain hunting makes sense if you're looking to get in on the 2012 campaign ad wars with this much time left. it also makes sense in terms of understanding how effective the dark money grou...

Swing states. this ad made by the american future fund. see, they're buying time in minnesota, not necessarily because minnesota is a swing state, but the media markets they're buying time in in minnesota they think overlap into wisconsin and parts of iowa. so it's a way to buy wisconsin and iowa on the cheap. they'll be buying time in minnesota, but they'll be seen in these swing state -- by the swing state voters in iowa and wisconsin, trying to get more bang for their advertising buck. bargain hunting makes sense if you're looking to get in on the 2012 campaign ad wars with this much time l...