Romneys Trustworthiness News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Romney's trustworthiness, and i think one of the things that interested me was it looks like an ad maybe about unemployment, but what it really is is an ad about romney's character, and particularly this issue of trustworthiness is what they found in their internal research. it made people who watched it think he was profiting from laying people off and breaking promises to fund people's pensions and their health care plans, and those things were just -- it was a killer ad. >> you know, joy, we've been on so often and we've talked about this, but here you have a portrait, a real life portrait,...

It gave them a 7-point boost in terms of totally undermining romney's trustworthiness, and i think one of the things that interested me was it looks like an ad maybe about unemployment, but what it really is is an ad about romney's character, and particularly this issue of trustworthiness is what they found in their internal research. it made people who watched it think he was profiting from laying people off and breaking promises to fund people's pensions and their health care plans, and those things were just -- it was a killer ad. >> you know, joy, we've been on so often and we've talked ab...

Bain, but that ad was never made, and, you know, it's baffling to people like burton about why they didn't respond, but when i talked to romney people early on in the campaign they thought bain was going to be a big asset. they were describing romney as a job creator and they just didn't see this counter narrative really, and one of the people who made the ad, saul shore, is a great old-time movie fan of frank cap ra movies and i don't know if people know those movies, but they're all about like the little guy, the underdog who's facing some kind of authority figure who is corrupt and wealthy ...

Interested me was it looks like an ad maybe about unemployment, but what it really is an ad about romney's character, and particularly this issue of trust wertyness is what they found in their internal research. it made people who watched it think he was profiting from laying people off and breaking promises to fund people's pensions and their health care plans, and those things were just -- it was a killer ad. >> you know, joy, we've been on so often and we've talked about this, but here you have a portrait a real life portrait of somebody who would have people build a stage, almost like drig...

And damaging effect on mitt romney's chances. that ad a low budget spot produced for the obama super pac priorities usa framed the narrative of mitt romney has a heartless corporate tycoon without a care for the working man. jane maier covers politics for the new yorker and she has a terrific piece on the ad in this week's moog zpen and joy reid is managing eder to of the grio. let's begin with that ad. ths called stage. >> out of the blue one day we were told to build a 30-foot stage. gathered the guys and we built that 30-foot stage not knowing what it was for. just days later all three shif...