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To realize the huge potential. ron knew that he had to think differently to stay in the game long-term. >> it's meant to engage local artists and audiences and kind of the same place. >> and big name bands are knocking on ron's door. recently, rock group "the killers" dropped by the studio to drop by the studio to record some new music. ron created a web series called 11th street sessions where local bands perform live in studio for adoring fans. >> i mean, literally, this place was drawings on cocktail napkins in a bar. with a lot of help and a lot of talented people, we were able to turn coc...

But he had an undeniable thirst for something bigger. ron dreamed of having his own record shop. at the time, vinyl had not yet hit its second sweet spot. .opening a record store was not a path most would take. >> i'd rather regret something that i did than regret something i didn't do. the smartest thing to do would have been to sell the stuff on ebay or whatever and just buy a warehouse and keep your overhead to nothing. >> that wasn't the journey ron signed up for. while plans were put in motion, an unexpected proposition from a fellow entrepreneur came his way. >> he asked me, you know, wh...

You can call it a comeback. viej has been crowned the new billion dollar business. whether it's the world of cover art, the sound of a song or just getting lost in record store bins with, vinyl offers collectors and enthusiasts an engaging, tactile and emotional music experience, something that the digital landscape just can't compete with. >> i always say is that when people boot up spotify or itunes, they don't go wow. >> ron corso is the owner of 11th street records, one of the most buzzed about spots in downtown las vegas. long before his store became a reality in 2015, ron was immersed in...