Detailed text transcripts for TV channel - MSNBC - 20120708:11:50:00
Not many musical instrument manufacturers have become household names, but surely you have all heard of steinway & sons pianos. we recently sat down with ron losby, the president of the company, in their new york headquarters to talk about the wisdom he has used to guide this brand. in this week's learning from the pros. steinway & sons builds a piano through a standard and not to a price. that's a very unusual approach to marketing these days of products. everything is centered around this particular quality of the piano, and i can talk about many piano companies, and other consumer products ...