How Ad-Blocking, Once a Preference, Found a Tailwind in Privacy
As the open web has evolved, so has the industry policing its ads.
Source: adweek.com
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eyeo launches Crumbs, bridging gap between privacy and identity
eyeo launches Crumbs, bridging gap between privacy and identity Media New solution provides mediation between what advertisers need and what users want eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, today unveils Crumbs, a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie world. Crumbs combines two different aspects of the online economy. On one end, it provides best-in-class privacy features at no monetary c...
Source: realwire.com