Ford's F-150 EV Sales Aren't Moving Like Lightning
Auto maker Ford is cutting production of the all-electric F-150 Lightning, while increasing production of Bronco and Ranger vehicles.
Stay updated with breaking news from Rouge Complex. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Auto maker Ford is cutting production of the all-electric F-150 Lightning, while increasing production of Bronco and Ranger vehicles.
Ford navigates the EV landscape in 2024, boosting production at Michigan Assembly Plant but adjusting F-150 Lightning output for a balanced approach. The move impacts existing jobs while creating 900 new positions.
Ford announced that is reducing production of the F-150 Lightning, "to achieve the optimal balance of production, sales growth and profitability."
Ford Motor Company said it is increasing production of the Bronco and Ranger, while reducing production of the all-electric F-150 Lightning.
CEO Jim Farley said Ford still sees “a bright future” for EVs for “specific customers," but it's been cutting down on production.