Michelin driving for '100% sustainable' tires by 2050
Michelin driving for '100% sustainable' tires by 2050 Print PARIS — Group Michelin is accelerating its drive toward 100% sustainability, pledging recently that by 2050 all of its tires will be made "entirely from renewable, biosourced or otherwise sustainable" materials. The pledge contrasts with a slightly less ambitious plan announced in 2018 and reflects more recent moves by Michelin to tap into more sources of renewables. It also matches a goal announced by Bridgestone Corp. in 2012. Michelin claims nearly 30% of components used in its production of tires today are mad from natural, r...