Ruby Buddemeyerbeauty Editorruby News Today : Breaking News, Live Updates & Top Stories | Vimarsana

usually put off my Halloween costume until the very last minute, I've decided to kick things off a little (...a lot?) earlier this year. And even though I'll always love my classic witch makeup or my go-to vampire tutorial, there's one idea I keep coming back to right now: Euphoria makeup looks. I mean, I don't know about you, but the fact that we're still waiting for season two (fingers crossed for a 2021 release date!) has me scrolling through the show's prettiest beauty moments on the regular. you can't really go wrong when you try one of these Euphoria-inspired makeup ideas. Ahead, five...

@takishahair, @jd_wintersInstagram In a major hair-styling rut right now? You're not alone—it feels like the entirety of last year has been a rut itself, so it's only natural your hair routine might feel a little blah too . But DW, you've officially come to the right place, because we found the prettiest damn 4a hairstyles that are basically guaranteed to breathe some life back into your routine. Whether you're into cute and easy top knots, ultra-defined finger coils, or side-parted looks with tons of hair accessories, you can't really go wrong when you try any of these excellent hairstyl...

How the Fragrance Industry Is Changing in 2021 Presented by Presented by Spoiler: Scent isn’t the only deciding factor in buying perfume anymore. It goes without saying that the beauty world as we know it has totally shifted this past year. Spending extended time inside and practicing social distancing means we’re interacting with products much differently in 2021 than ever before. And while you might think something as specific as fragrance would lose its power during a time when people are going out less and staying in more, the opposite has proven to be true: Than...

@mayvennhairInstagram Wanna know the easiest way to make sure you're getting the most out of your wigs? Always take the time to properly clean, condition, and store your wig when you aren't wearing it. Yup, according to Brittany Johnson, hairstylist and senior content manager at Mayvenn Hair, storing your wig is absolutely key to maintaining its longevity. "Wigs that haven't been stored correctly are more likely to become tangled, dry, and dull," she says. "Having a good storage system also means you'll keep your unit dust- and lint-free." So, how exactly do you store your wig? Hint: It's...

@itscrazysally, @its.brinkleyInstagram Looking for an easy way to level up your next set of braids? Welp, as you've probably noticed from your IG feed, classic beaded looks are everywhere right now, and for good reason: They're the perfect addition to any braided hairstyle, whether you're wearing traditional Fulani braids, knotless box braids, or teeny mico braids. It's all thanks to the fact that beads (and cuffs! and accessories in general!) come in so many shapes, colors, and styles, meaning you can totally customize them to whatever look you're going for. And if you're in need of a lit...