Chinese Beauty Giant Proya Fined for Mislabeling Product Concentration – WWD
Proya was fined 200,000 renminbi, or $28,346, and ordered to discontinue the misleading advertisement on e-commerce sites.
Source: wwd.com
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Proya, one of China's strongest beauty brands in 2022
It may be because it has been around for almost 20 years, an age considered mature, compared to many young Chinese brands born after 2015: cosmetics brand Proya (珀莱雅) seems to find it easy to progress on a Chinese market undergoing deep changes. Initially specialized in skincare essentials, the brand based in Hangzhou, near Shanghai, took a strategic turn in 2019 when it launched the Black Sea Salt Bubble Mask, now a bestseller with monthly sales above a million units on the Tmall platform....
Source: premiumbeautynews.com