Campaigner celebrates as 'period pants' will be exempt from VAT from January 1st
Entrepreneur Ruby Raut started her own period pants brand, WUKA, in 2017 - and has been campaigning for this measure for five years
Source: mirror.co.uk
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Tax on period pants to be scrapped
The 20% VAT tax on period pants is set to be scrapped in tomorrow's Autumn Statement following a five-year campaign led by underwear brand Wuka.
Source: drapersonline.com
Menopause apparel market remains lucrative for innovation, growth
As WUKA steps into the menopause market, GlobalData's patents data suggests innovations over the past three years have remained steady.
Source: just-style.com
WUKA enters $17bn menopause market with world-first: "Menopause-Friendly" Pee-Proof Undies
WUKA - Pioneers, taboo-breakers and makers of the UK’s #1 reusable period apparel - continues to push boundaries with the launch of yet another world-first,
Source: retailtimes.co.uk
Sustainable smalls: the period pants brand tackling plastic pollution
Last week (21 September) underwear brand Wuka scooped the Sustainability prize at the Drapers Independents Awards. Judges were wowed by the business’s
Source: drapersonline.com