As Grab drivers, we often find ourselves driving through parts of KL that we normally wouldn’t go to on our own. Along the way, we witness poignant scenes, especially at night, individuals sleeping on the streets or children going through bins looking for plastic bottles and cans they can sell to the “sau kau poh chi man” for money to pay for essentials they need at home. Sometimes, we have passengers who would rather walk home with their bags just to save a few ringgit. It’s especially heartbreaking when we see elderly individuals, who lack the energy to make such a journey. As drivers, we share stories of our encounters with each other and it’s sad.
So recently, over 120 Grab drivers and delivery riders had the opportunity to do something different for Chinese New Year.
KFC serves up first brand ambassadors for Malaysia, kicks off Raya campaign Details 22 April 2021
KFC Malaysia has appointed celebrity family Awal Ashaari and Scha Alyahya together with their eldest daughter, Lara Alana, as its first brand ambassadors until April 2022. The partnership kicks off with its Raikan Cara Kita Raya campaign launch and the family will be collaborating with KFC on a series of projects to create better brand awareness for its marketing campaigns and drum up hype for new menus.
At the same time, the new brand ambassadors will also work on a CSR initiative known as Add Hope , a local instalment of KFC s global initiative to end world hunger. For the past six years, both Awal and Scha have been actively involved in the Add Hope programme as spokespersons.