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>> a little bit. democrats are focussed on each other. and donald trump has the advantage of incumbency. they did it before. it worked. he has smart people working for him. they're unconventional. that can be an advantage. the big key is back to the last thing is that donald trump is a brand and he's a persona. it's not just that he's spending more money on the internet on digital marketing and facebook, it's that he is a more compelling brand. that is what works. if you have a device i mess and that is more likely to take off and get shared. the favor that. trump is a very clear brand. he k...

If you have a device i mess and that is more likely to take off and get shared. the favor that. trump is a very clear brand. he knows exactly who he is. he's not afraid to say insind area things. he's built better to actually perform well in this media. >> i'd go further than that. >> the role of social media. mark zuckerberg got grilled about alexandria ocasio-cortez about vetting process for political ads. >> would i be able to run advertisement on facebook targeting republicans in primaries saying they voted for the green new deal. if you're not fact checking what's fairground. what's the b...