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Why does it need its own facebook mobile phone? they don t need a phone. they already have plenty of apps that run on phones. by controlling their own ecosystem on the phone not only will you be able to run facebook but facebook can have its own apps. reporter: its own phone can also help facebook become a major mobile advertising platform. facebook generates its income from ads online. critics say it s behind in making mobile a moneymaker. google was facing the same issue. that led to the creation of the android operating system. google even developed its own phone. it was built by htc, a taiwan company with factories in china. however, making a phone isn t as easy as it sounds. it s hard to do a phone. first, the technical issues and second of all, the ecosystem of the carriers. and the carriers are difficult companies to do business with. steve jobs called them orifices referring to something that you had to get through. reporter: apple succeeded with its iphone and google j ....
They already have plenty of apps that run on phones. by controlling their own ecosystem on the phone not only will you be able to run facebook but facebook can have its own apps. reporter: its own phone can also help facebook become a major mobile advertising platform. facebook generates its income from ads online. critics say it s behind in making mobile a moneymaker. google was facing the same issue. that led to the creation of the android operating system. google even developed its own phone. it was built by htc, a taiwan company with factories in china. however, making a phone isn t as easy as it sounds. it s hard to do a phone. first, the technical issues and second of all, the ecosystem of the carriers. and the carriers are difficult companies to do business with. steve jobs called them orifices referring to something that you had to get through. reporter: apple succeeded with its iphone and google just completed a $14 billion deal to acquire motorola mobility. that could l ....