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The importance of cultivating a fanbase on emerging platforms Maintaining a presence on heavy hitters like Twitter and Facebook is a big part of growing a fanbase, but getting involved with new, up-and-coming platforms is an effective way to cultivate a wider audience. “opportunities to deepen connections with fans and to present your authentic self” Guest post by Your fans are a community and you, the artist, influence them. Communities gather together, share ideas and resources, and have their own subcultures and meeting places. If you’re active on social media you already know this ...

Courtesy of Spotify "Access to data...shouldn't be limited to artists and labels that have giant data teams," says Spotify's Sam Duboff. Latin America discovers the most new music, and fans of electronic and country music are most likely to buy hats at the merch booth. These are among the nuggets of information Spotify is releasing today (May 20) as part of its first-ever "Fan Study," a collection of 15 insights about global Spotify listeners with an actionable recommendation artists can take for each one. The study launches as a public microsite today (May 20) and is divided into four chapte...