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A lot of drama there he thinks will capture the audiences. >> the answer is simply, ways driving is, okay, what is going to play in dubuque and vietnam and -- >> globally. which is what we think every morning when we're setting this show up. >> in four languages. >> yeah, but, you know, "band of brothers" was an extraordinary gamble by jeff bukess when he was running hbo. he decided to bet the farm, $125 million on this epic series that didn't have any stars. bunch of young guys. it changed tv forever. >> that's what producers say, that you don't need a star to make tv, that tv makes the stars...

And paying greater attention and watching with who they want to. i think the whole thing is lifting, just getting better and better. >> josh, let me ask you this question. one of the fascinating decisions in tv history is when jeff bukias was running hbo and he had a decision to make, am i going to keep running old movies or do i have to break out and do something big and he did something huge with "band of brothers," changed the landscape. you guys had to make the same decision. i remember when "mad men" came out, a a lot of people mocked it saying it's like a bright, shiny car in the showcas...