CNN New Day February 3, 2014 12:45:00
Tim tebow ad. i think people like when you make fun of yourself and you're making fun of this huge production and the money it costs. >> we want to talk, too, about the online and twitter and social media component as well just the ads running realtime. esurance literally trended all night. that was a pretty big success, was it not? >> it was a brilliant commercial. it ran after the super bowl and john came out to say, hey, we just saved $1,250,000 by running it now and i've got this big bunch of money on my coffee table and we're going to give it to you if you tweet our hash tag. >> the probl...
Source: archive.org