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Day of the Dead, or Día de los Muertos, is becoming more commercialized, but a Mexican-American researcher of culture and performance says that's long been the case.
Op-Ed: Nike, Disney and Target are simply the latest to jump on a bandwagon of Día de los Muertos profiteering that dates back to the 1700s.
The bottom line is that Día de los Muertos and its associated imagery, skulls and skeletons have become trendy and a prime opportunity for companies to make a profit.
As a Mexican-American who celebrates Día de los Muertos, or the Day of the Dead, at the end of October and beginning of November, I’ve noted an increasing concern the past several years that the holiday is becoming more commercialized.
By Mathew Sandoval / Arizona State University AS a Mexican-American who celebrates Día de los Muertos, or the Day of the Dead, at the end of October and beginning of November, I’ve noted an increasing concern the past several years that the holiday is becoming more commercialized. Indeed, for those…