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Many gyms can come across as intimidating and hard-core, but 5th Row Lifting Company wanted to show that anyone is welcome to start their fitness journey there. Enter 5th Row Phil and Phil Jr., 5th Row’s newest monster mascots, created by street artist...
“I haven’t ever found my ‘elevator pitch’ for what I do,” acknowledges Ryan Boos, owner of 5th Row Lifting Co. in Eau Claire. Not long after starting his first gym, Boos says, he sought out advice from a former personal training client who was having success with ...