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Adobe brings first-party commerce data to customer data platform

Published: June 17, 2022

As enterprises step up efforts to enhance customer experience, Adobe is integrating data from its commerce suite into its Real-Time CDP (customer data platform) to help drive personalization.

Source: cio.com

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Ryan FleissUs Health Insurance PortabilityOracle ServiceAdobe CommerceReal Time Customer Data PlatformAdobe Real TimeAdobe Experience CloudUnity Customer Data PlatformSegment MatchAdobe Experience PlatformInsurance PortabilityAccountability Act