How IMDb TV Plans to Be Your Parents' Favorite Streaming Service
“It wasn’t that long ago that I had to tell people what Prime was and then, certainly early in my Amazon career, what Prime Instant Video was,” he tells TheWrap. While IMDb TV is joining an ever-increasing streaming field, Pirozzi and his fellow co-head of content and programming Lauren Anderson are looking to attract viewers that actually like the kind of shows that used to litter the broadcast and basic cable networks. To make that point, “Law & Order” creator Dick Wolf is doing a cop show for IMDb TV called “On Call.” Also Read: “We’re more focused on luring people with...