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Why don't you hand that to your brother? >> our words can have a huge impact. isn't it time we told her she's pretty brilliant, too? encourage her love -- >> the ad by verizon and it's one of three recent ads that seem to be all about empowering women. but do they really do that? what's really in it for the companies? here to talk about that, an ad expert and founder and ceo of demandworks.com. i found that ad, i don't know about you, as a woman i found that disturbing. i mean, is verizon trying to sell phones with this. >> indirectly verizon is trying to sell phone but was they're raising the...

Responsibility to care for them. who believe that they're entitled. >> here to talk more about how the campaigns are spending their hundreds of millions is ad expert and vice chairman of reputation.com, howard bragman. good to see you, howard. these 47% comments nobody would disagree have been a gift to democrats. jansing and company got new numbers from visible measures. they say this next video from obama's super-pac, priorities usa, ranks number two for the week with more than a he million views. take a look. >> behind these doors mitt romney calls half the american people -- >> dependent u...