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Appetite for growth: Big FMCG bite gives teeth to India's revival recipe, ET Retail

Fmcg: Marico, maker of Parachute and Saffola oils, said the second quarter started on a positive note - with increasing demand trends in rural and urban areas in July - but saw a noticeable drop in overall sentiment, especially in rural areas, during August and early September. ....

Tata Consumer , Sales Volume , Fast Moving Consumer Goods ,

What led Marico to upgrade margin guidance for FY24? Saugata Gupta explains, ET Retail

Marico: “We have already taken price drops in Parachute and Saffola because both are, in terms of the price, premium sensitive. We are also taking tactical calls in terms of whether we have to do pricing on consumer offers and all that. You are absolutely right that we have to have the right price.” ....

Saugata Gupta , Marico Saugata Gupta , Maricosaugata Gupta , Margin Guidance , Saugata Gupta , Margin Guidance Fy24 , Expert View , Stock Market , Et Now ,

marico: What led Marico to upgrade margin guidance for FY24? Saugata Gupta explains

“We have already taken price drops in Parachute and Saffola because both are, in terms of the price, premium sensitive. We are also taking tactical calls in terms of whether we have to do pricing on consumer offers and all that. You are absolutely right that we have to have the right price.” ....

Uttar Pradesh , Saugata Gupta , Indian School Of Business , Offering College , Leadership Excellence , Marketing Officer , Operations Officer , Might Also Like , Margin Guidance , Raw Material , Margin Guidance Fy24 , Expert View , Stock Market , Et Now ,

From failure to success: The story of Saffola oats exemplifies Mariwala's wisdom

Saffola oats, now a market leader, initially struggled due to misalignment with consumer expectations. Marico s subsequent success stemmed from understanding regional tastes and creating a product that seamlessly combined health and flavor. This journey underscores the importance of perseverance and adaptation in business. ....

Saugata Gupta , Marico Saffola , Bombay Oil Industries , Harsh Mariwala , Saffola Oats , Best Oats , Oats Breakfast , Indian Oats , Oats Benefits , Saffola Products ,

Spiced-up Saffola oats pips Quaker in sales

India Business News: Marico's Saffola brand has overtaken Quaker oats as the leading brand in the Indian oats category. Saffola's strategy of introducing a savory version ....

Saugata Gupta , Business News , Saffola Oats , Quaker Oats ,